Mattress Store’s Commercial Insights Outrage

With the 15th anniversary of 9/11 a couple days away, a mattress store decided on advertising their “Twin Towers Sale.” Located in San Antonio, TX, Miracle Mattress developed a commercial to promote this sale. Within the commercial two of their employees crash into two towers of mattresses. Cherise Bonanno, the owner, then turned toward the camera and states, “We will never forget.”

The company has since removed the commercial from their Facebook page. Also, the owner, Mike Bonanno has released an apology. In that apology, he stated that the video was posted without the approval of their corporate location in Houston.

Due to multiple threats, the store closed yesterday. The company has decided to change the name of their sale. They will also be donating 30% of their profits from this weekend to the 9/11 Foundation.

It will be interesting to see what comes from this. What do you think about this story?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s